Going forward, any user will have the ability to try and start a new interest group.
Horizontal social platforms like Facebook and Instagram don't super-serve those of us with specific hobbies," says David Pakman, a venture capitalist with Venrock who backed Amino.
Over the past week I spent some time playing with Amino, which has the same underlying purpose as Reddit — user-generated communities based on specific interests — but takes a mobile-only approach that is aimed at a younger audience.
The startup, which raised its seed funding in 2014, has around 4 million active users across 92 communities.
You can even search by geography to see nearby Amino users who are interested in the same topic, then check out their posts or request to chat.
The downside of the public chat rooms, from my brief experience, was that they could veer dangerously off topic.