Angel's Group, the Colombian company operating the franchise, is planning to open 10 stores in Colombia. Viewers who logged onto the Victoria's Secret's website to view the company's first webcast of their fashion show on February 3, 1999, were unable to view the webcast due to the Internet infrastructure Victoria Secret's selected was unable to meet user demand causing some users to be unable to view the webcast.
On July 10, 2007, the Victoria's Secret parent company, Limited Brands, sold a 75% interest in their apparel brands, Limited Stores and Express to Sun Capital Partners, to focus on expanding their Victoria's Secret and Bath & Body Works units.
In 2010, Victoria's Secret expanded with franchises internationally. opened the first Victoria's Secret store in the Middle East region in Kuwait. The first Polish store opened in July 2012 at the Złote Tarasy shopping mall in Warsaw and is operated by M. The New York Times reported that the financial success of Victoria's Secret catalogs influenced other catalogs, which changed to present lingerie as "romantic and sensual but tasteful" "in which models are photographed in ladylike poses against elegant backgrounds." This led to Victoria's Secret dominating the catalog field for "lingerie and sexy nightwear." The catalogs allowed for consumers to review the entire spectrum of product offerings, along the axes of style, color and fabric.
The first franchise store in Latin America opened in Isla Margarita, Venezuela on June 25, 2010 followed by other stores in the country, and in Bogota, Colombia, in July 2012 selling beauty products and accessories. Victoria's Secret accepted catalog orders via telephone 24 hours a day.
In 1998, Gap launched a direct competitor to Victoria's Secret: Gap Body.
In 2006, The New York Times reported that traditional fashion was influenced by intimate apparel "in part because of the influence of Victoria's Secret – and ubiquitous, sexually charged come-hither marketing." Victoria Secret's operations are organized into three divisions: Victoria's Secret Stores (stores), Victoria's Secret Direct (online and catalog operations), and Victoria's Secret Beauty (their bath and cosmetics line).
Prior to the 1982 sale, the company's business name was Victoria's Secret, Inc.
The company discontinued its use of a print catalog and dropped certain categories of clothing such as swimwear. We are making those changes to accelerate our growth and to strengthen the business for the long term by narrowing our focus and simplifying our operating model." "I am certain that these changes are necessary for our industry-leading brands to reach their significant potential…nonetheless, decisions about people are the most difficult ones to make, and we are taking care to support associates who are being affected by these changes." In 2010, Victoria's Secret launched the Incredible bra.
In 2016, Victoria's Secret stopped selling swimwear, shoes, accessories and apparel that were only sold in online Victoria's Secret stores to stay more focused on the lingerie, fragrances and sleepwear that are still available in stores and online.
and there will be further nationwide expansion across the United Kingdom.
Victoria's Secret executive vice president and chief administrative officer Martyn R Redgrave told Women's Wear Daily "That's what we're looking to do as we expand, in the UK in particular, and those will be company-owned and operated".