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hristopher Russell owned a small bar in Chesapeake Beach, Maryland, but, like a lot people these days, figured he had better odds hooking up online.
Russell was 40 and going through a divorce, so he wasn't seeking anything serious. Shortly after creating his account, he got an alert that one of them had viewed his profile. In order to see more details and contact her, he had to buy credits.
When he saw an ad for the dating site Ashley Madison, which boasted 36 million members and the tagline, "Life is short, have an affair," he decided to check it out. Everyday, he received more of these come-ons — until he finally said, "Fuck it." "I'm like, ' Hey, all these women want to talk with me,'" he recalls. As anyone who's dated online knows, this is not entirely unusual. "I just figured they're not interested anymore," Russell says.
Internal documents leaked during the Ashley Madison hack detail how, according to a 2013 email from managing director Keith Lalonde to then-CEO Noel Biderman, the company improved sex machine production for "building Angels enmass [sic]." This was done, Lalonde wrote, because the staff was getting "writers block when making them one at a time and were not being creative enough." (Reps for Ashley Madison did not return requests for comment).
According to leaked emails, to create the bots, the staff utilized photos from what they described as "abandoned profiles" that were at least two years old.
A whopping 59 percent of all online traffic — not just dating sites — is generated by bots, according to the tech analyst firm, Are You a Human. Spammers are using them to lure victims on Tinder, according to multiple studies by Symantec, the computer security firm.
"A lot of people think this only happens to dumb people, and they can tell if they're talking to a bot," says Steve Baker, a lead investigator for the Federal Trade Commission tells me. The people running these scams are professionals, they do this for a living."The scam starts with creating a chat bot, which is easier than you'd think. The Artificial Linguistic Internet Computer Entity, or ALICE, which generates scripts for chatterbots, has been around for decades.
"It's really difficult to find them," says Ben Trenda, Are You Human's CEO.
"You can design a bot to fool fraud detection." But, in the case of a number of dating sites, developers aren't trying to weed out fake profiles — they are tirelessly writing scripts and algorithms to unleash more of them.
"If I wanted to boost our revenue and move to the Cayman Islands, we could probably double our revenue simply by using bots," he says.
"And our bots would kick ass."he fact that AI con artists are up to such tricks isn't surprising or new.