And according to this new study about who pays for dating tech and apps, analyzing data from more than 30,000 people in this country by online lender Earnest, only 1.6 percent of 18- to 26-year-olds who are on dating apps pay for the premium services offered with an associated price tag.Those who live on the west side of the country are about 55 percent more likely to use dating apps and sites than those in other regions.The fact that Engage uses its own member to set others up is their key differentiator, and gives the site a viral touch – even non members can be suggested for a match.Users can browse as either matchmakers, recommending their friends, or as a dater looking for that special someone for a wing(wo)man to introduce them too.Online dating is big business, drawing about 4 million U. Internet users daily in June 2006 (and 25 million monthly), and they spend a daily average of nearly 17 minutes each on these sites.That adds up to a lot of page views – almost 4.5 billion per month (source: Comscore). Internet users visit an online dating site each month.And that doesn’t take into account the billion-a-day Myspace page views, which many people argue is basically a very large dating site. The two largest dating sites are Yahoo Personals and Match.com, respectively, with a combined 9.3 million monthly visitors.Both allow free browsing, but to communicate with other members you must pay a fee.
Also, for a bit of humor, check out this post by Damien Mulley on how to use Google to get laid.Consumating is clearly aimed young hipsters, who can make themselves more “popular” by answering questions to fill out their profile.Users search by loose age ranges (20s, 30s, etc.) and tags to find friends and partners.As far as paying for online dating goes, Match is the most popular of them all.This is interesting, because I literally have never met anyone who has ever tried Match.I thought New Yorkers were online date-aholics, but I guess Portland, L.A., Seattle, San Francisco et al have cumulatively beat NYC, D. I'm not sure it's a contest, and I'm not really sure who would be considered a winner even if it were, but — props, West Coast?An entire batch of next generation dating sites have emerged that are starting to nip at the established players. Recently, even Google has entered the space through their Google Base product.One, Plentyof Fish, launched in 2003 and has over half a million monthly U. One big difference is that these sites are (mostly) free, making revenue from ad sales alone.In addition to the 1.6 percent of people ages 18 to 26 who are down to shell out bank for dating online, 2.2 percent of 27- to 35-year-olds, 2.4 percent of 36- to 55-year-olds and 1.7 percent of those 56 and older have paid for a dating app.Pay close attention to that language: have paid for a dating app. So these tiny percentages aren't even necessarily paying right now for e Harmony or whatever — they just have, at one time, paid for some online dating service.