In the BBC’s official response to BEA’s letter, it stated its commitments to diversity (in a rather patronising, verbose manner). But Asian women are understandably in a rush to change the status quo.A quick browse on the Internet for “yellow fever fetishes” brings up a host of websites, articles and videos, mostly from the US, that express humour, distaste and offence at the sexualised objectification of East Asian women, with some equating yellow fever to racism rooted in colonial ideas of power and submission.Interestingly, however, many East Asian women aren’t bothered; some even play up to the stereotypes or entertain such fetishes, according to Dr. Indeed, websites like My New Chinese Wife – set up by Chinese women in Hong Kong, the UK and US, promote what it sees as traditional qualities of “Sweet Chinese Brides”, and assist westerners in finding their own.Professor Miri Song, who specialises in ethnic identity at the University of Kent, suggests that the parodying of Chinese people is seen as more “socially acceptable” in part because East Asians are not seen as truly disadvantaged, or merit the same protection status as other ethnic minorities.
She notes the sexy Geishas, femme fatales and Kung Fu fighting seductresses in place of what she calls “ethnically neutral roles”.In parts of the US, such a notion has become so pervasive that last year, Debbie Lum, an American filmmaker of Chinese descent, sought to capture the madness in her documentary “Seeking Asian Female”.“I like to joke that San Francisco is the epicentre of the yellow fever phenomenon”, says Debbie, who describes a general awareness of being looked at by men because she’s Chinese.I'm talking about when Caucasian men develop an acute sexual preference for East Asian women – even becoming a fetish, for some.In fact, the most recent figures from 2.4 million users of Facebook dating apps showed a clear skew in preference for women of East Asian descent by men of all racial groups, except, ironically, Asian men.She points to how British Chinese do well academically and professionally.Furthermore, stereotypes around timidness, not being outspoken or politically active also mean people can make such comments with no backlash, she says.To some men, these dolls aren't plastic and rubber; they're family. No, not the disease you can pick up when travelling to certain countries.I’ve been left puzzled by the insensitivity, and the lack of awareness that such comments may cause offence.It’s as if the Chinese are so foreign it doesn't count.