British radio audiences had little choice apart from the upscale programming of the BBC.Reith, an intensely moralistic executive, was in full charge.This was to be followed by a simple 10 shillings licence fee with no royalty once the wireless manufactures protection expired.The BBC's broadcasting monopoly was made explicit for the duration of its current broadcast licence, as was the prohibition on advertising.The recommendations of the Crawford Committee were published in March the following year and were still under consideration by the GPO when the 1926 general strike broke out in May.The strike temporarily interrupted newspaper production, and with restrictions on news bulletins waived, the BBC suddenly became the primary source of news for the duration of the crisis. On one hand Reith was acutely aware that the Government might exercise its right to commandeer the BBC at any time as a mouthpiece of the Government if the BBC were to step out of line, but on the other he was anxious to maintain public trust by appearing to be acting independently.There was no paid advertising on the BBC; all the revenue came from a tax on receiving sets. At a time when American, Australian and Canadian stations were drawing huge audiences cheering for their local teams with the broadcast of baseball, rugby and hockey, the BBC emphasized service for a national, rather than a regional audience.
Its headquarters are at Broadcasting House in Westminster, London and it is the world's oldest national broadcasting organisation and used to fund the BBC's radio, TV, and online services covering the nations and regions of the UK.By mid-1923, discussions between the GPO and the BBC had become deadlocked and the Postmaster-General commissioned a review of broadcasting by the Sykes Committee.The Committee recommended a short term reorganisation of licence fees with improved enforcement in order to address the BBC's immediate financial distress, and an increased share of the licence revenue split between it and the GPO.His goal was to broadcast "All that is best in every department of human knowledge, endeavour and achievement....The preservation of a high moral tone is obviously of paramount importance." Reith succeeded in building a high wall against an American-style free-for-all in radio in which the goal was to attract the largest audiences and thereby secure the greatest advertising revenue.By now the BBC under Reith's leadership had forged a consensus favouring a continuation of the unified (monopoly) broadcasting service, but more money was still required to finance rapid expansion.Wireless manufacturers were anxious to exit the loss making consortium with Reith keen that the BBC be seen as a public service rather than a commercial enterprise.Anxious to avoid the same chaotic expansion experienced in the United States, the GPO proposed that it would issue a single broadcasting licence to a company jointly owned by a consortium of leading wireless receiver manufactures, to be known as the British Broadcasting Company Ltd.John Reith, a Scottish Calvinist, was appointed its General Manager in December 1922 a few weeks after the company made its first official broadcast.The resulting coverage of both striker and government viewpoints impressed millions of listeners who were unaware that the PM had broadcast to the nation from Reith's home, using one of Reith's sound bites inserted at the last moment, or that the BBC had banned broadcasts from the Labour Party and delayed a peace appeal by the Archbishop of Canterbury.Supporters of the strike nicknamed the BBC the BFC for British Falsehood Company.